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⚽ Outmanoeuvre the issues of going digital like Johan evaded Sweden defender Jan Olsson with a touch of football ballet at World Cup 1974. We create and execute strategy, produce compelling, engaging and sharable content, improve the use of social media and can help clients deliver against their wider business objectives.
⚽ Accelerate the digital performance of your club and improve the way digital is used to engage & inspire fans, build brand profile, improve loyalty and generate revenue via conversational commerce, an end-to-end shopping experience, and the future of retail.
⚽ Engage, empower and entertain your supporters on a 1:1 basis or in segmented micro groups of fans' for better engagement and trust.
⚽ Simple, frictionless digital to real life experiences that build value and improve, enhance and inspire a fan's pre, post and matchday ritual. The idea is to make it easier for football clubs to meet their fans on channels they already use and to harness the opportunity that exists between enquiries and support and actual conversions.
⚽ Communities within communities of authentic, small, closely knit, niche, and highly engaged groups, enabling fans to make enquires and purchases without ever leaving their favourite messaging channel.
⚽ Enabled by real-time data and ok.football's agile production capabilities, we are able to pilot new content so we can invest in engaging concepts and quickly move on from that which does not resonate, thereby de-risking its creative process. Fans' promote your club via word of mouth and social media, increasing engagement and dwell time, particularly but not exclusively with the hard-to-reach, actively engaged younger fans who make up the “Millennials” and “Generation Z” fanbase.
⚽ Campaigns are credible, relevant, attractive (emotionally), visual, enumerated, nearby & specific.
⚽ Increase fan engagement and incremental revenue. Surprise with real-time offers and exclusive experiences. Activate inside and outside your stadium. Brands can communicate with fans via messaging apps that people already use — thus making the shopping experience easier and more personalised for supporters.
⚽ Moving conversations to asynchronous messaging channels such as WhasApp, Facebook Messenger, Apple Business Chat and Google RCS [Rich Content Services] allows your fans' to communicate with you in channels they use during the season and matchday ritual - and when it's convenient for them. No more having to finish a call or web chat prematurely, you'll give your fans the ability to stop and restart conversations at their convenience. Using ok.football's conversational commerce platform, pictured below, you will create a far better and more enriched experience they'll remember and promote.
⚽ According to reports, Conversational commerce has seen fast uptake in Asia and Latin America, and has the potential to do so in Europe. In a world where everyone has a smartphone, brands are under pressure to create a great mobile customer experience — and technology that makes for a more seamless checkout experience is already growing in popularity.
Understanding your fans who are both loyal, super connected and marketing adverse are far more likely to listen to real world advocacy from trusted peers than generic marketing messages.
ok.football offers bespoke referrals which help to bridge the gap and foster closer relationships between fans and the brands they support.
#ok.football - fan-led experiences worth returning for
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