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ok.football fosters trusted 1:1 fan relationships that enable clubs to thrive.
Deloitte defines hyper-personalisation as "the most advanced way to target a single person".
Hyper-personalisation essentially treats each fan as a unique supporter. This trend is heavily driven by those loyal followers of their team/s.
⚽ Outmanoeuvre the issues of going digital like Johan evaded Sweden defender Jan Olsson with a touch of football ballet at World Cup 1974. We create and execute strategy, produce compelling, engaging and sharable content, improve the use of social media and can help clients deliver against their wider business objectives. According to McKinsey, 71% of people demand personalisation, and 76% of people are frustrated when a club does not personalise their offerings.
⚽ Artifical Intelligence and data science can be used to better understand a fan's preferences and make personalised recommendations based on that data. Accelerate the digital performance of your club and improve the way digital is used to engage & inspire fans, build brand profile, improve loyalty and generate revenue via conversational commerce, an end-to-end shopping experience, and the future of retail.
⚽ Engage, empower and entertain your supporters on a 1:1 basis or in segmented micro groups of fans' for better engagement and trust. Hyper-personalisation is part of the Personalisation AI meta trend. Spending on AI-powered marketing solutions is forecasted to grow 5x from 2023 to 2029. And AI-powered personalisation is an emerging segment of this market with searches for "personalisation AI" reportedly increasing by 266% from 2021 to 2023.
⚽ 63% of digital marketers say they struggle with persoanlisation. And they see AI as a possible solution. That's because AI has the potential to personalise the fan's journey [from personalised "customer service" to relevant advertising]. ok.football believes in simple, frictionless digital to real life experiences that build value and improve, enhance and inspire a fan's pre, post and matchday rituals. The idea is to make it easier for football clubs to meet their fans on channels they already use and to harness the opportunity that exists between enquiries and support and actual conversions.
⚽ Communities within communities of authentic, small, closely knit, niche, and highly engaged groups, enabling fans to make enquires and purchases without ever leaving their favourite messaging channel.
⚽ Enabled by real-time data and ok.football's agile production capabilities, we are able to pilot new content so we can invest in engaging concepts and quickly move on from that which does not resonate, thereby de-risking its creative process. Fans' promote your club via word of mouth and social media, increasing engagement and dwell time, particularly but not exclusively with the hard-to-reach, actively engaged younger fans who make up the “Millennials” and “Generation Z” fanbase.
⚽ Campaigns are credible, relevant, attractive (emotionally), visual, enumerated, nearby & specific.
⚽ Increase fan engagement and incremental revenue. Surprise with real-time offers and exclusive experiences. Activate inside and outside your stadium.
⚽ Moving conversations to asynchronous messaging channels such as WhasApp, Facebook Messenger, Apple Business Chat and Google RCS (Rich Content Services) allows your fans' to communicate with you in channels they use during the season and matchday ritual - and when it's convenient for them. No more having to finish a call or web chat prematurely, you'll give your fans the ability to stop and restart conversations at their convenience. Using ok.football's conversational commerce platform, pictured below, you will create a far better and more enriched experience they'll remember and promote.
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